Winning
Personalised
Emails

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THE CHALLENGE

Every month, health insurance experts Vitality give away tickets to major sporting events. However, the audience often ignores these emails, viewing such prize draws as unwinnable.

THE INSIGHT
Our research found that personal messaging on email communication would increase names on professional sporting gear.

THE IDEA
We got personal! Tailored images showed individual names on professional sporting gear.

THE RESULTS
38% increase in click-rates was followed by an accolade from Smart Focus “email of the week”. This being only one example of how we work with Vitality as their eCRM partner across the business.