Putting
Halfords on the
inside track

Next

THE CHALLENGE

Halfords sends marketing emails daily to their prospects and current customers. Halfords were keen to explore how they could be more efficient in creating a variety of emails.

THE IDEA

We started by looking at all the emails they had and noted the similarities and differences between them. From there, we looked at how we could structure each of them using reoccurring design blocks. Once identified, we built a series of “blocks” which the client could piece together in an order they wished to create an email.

THE RESULT

Efficiency. New emails could be created quickly, and each one could still have a bespoke layout to work with the product and content within them. The new designs increased their click-through rate to 3x their industry average, but most importantly, Halfords could meet their volume which often over 30 emails a month to create.