Halfords sends marketing emails daily to their prospects and current customers. Halfords were keen to explore how they could be more efficient in creating a variety of emails.
We started by looking at all the emails they had and noted the similarities and differences between them. From there, we looked at how we could structure each of them using reoccurring design blocks. Once identified, we built a series of “blocks” which the client could piece together in an order they wished to create an email.