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Underwired is a leading UK eCRM agency and (or eDM agency, digital direct marketing or email marketing agency - depending on your point of view!). This presentation talks about Underwired's eCRM case studies and credentials, and showcases successful eCRM and email marketing campaigns for FMCG, retail and brand clients, with examples of ROI and creative strategies.

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So what is eCRM?

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Sign up for our eCRM programme

Contact Us

If you would like to get in touch then just give us a shout

Call Emma Nicol on 020 70 600 400

Or fill in our Contact Form »

Knowing which of your customers are ready to buy, willing to spread the word, or open to something extra, is critical to building trust, loyalty - and revenue. This understanding delivers marketing at its very best.

eCRM is about building relationships with customers - and potential customers - so you can have a dialogue that's always timely and relevant. So we spend time getting under the skin of customer data, developing insights that drive contact strategies and lead to award-winning campaigns.

We work with the most appropriate partners for analytics and email distribution, produce stand-out creative, and manage campaigns from the first segmentation tests to multi-year, multi-tier strategies that significantly increase customer lifetime value.

What we learn gets applied to highly efficient acquisition campaigns, adding more customers to the eCRM programme. It's why companies like News International and Virgin have hired us for several brands in a row.

Let us show you a few examples.

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